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Title: George Ade Worked At Sterling Remedy co.
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George Ade Worked At Sterling Co. Fred C. Kelly in his book “George Ade” tells of Harry l. Kramer including George Ade to leave his $6.oo a week journalism job at the CALL, a Lafayette Ind. Evening news paper to enter the patent medicine business in Attica. Kramer offered Ade a weekly salary of $12.00 which was later increased to $15.00. Ade’s new position, called a department manager “consisted of writing advertisement, dictating correspondence and attending to the dispatch of large quantities of mail “according to Kelly the book. “We sold to druggists at a time when drug store was a repository for patent medicines instead of a combination of soda-fountain, restaurant, beauty parlor, novelty shop, and radio concert. The patent medicine business was not to be sneezed at when every prominent church worker and temperance advocate used about two large square-cornered bottle of “tonic” every week. This useful remedy for whatever ailed you was compounded from No.2 Pennsylvania rye whiskey, syrup a small percentage of puckery bitters. Whiskey, syrup and bitters – try to figure anything but a cocktail out of that.” Yet no one ever said that the Deacon was a rum-hound or accused the druggist of being saloon-keeper.” In that pre-radio are patent-medicine advertising had not yet reached a low levels of latter days, but Kramer believed that everybody need to take lots of laxatives and he planned to market a compound containing cascara. The stuff the stuff was in tablets that tasted like candy, in a tiny tin box that could fit in vest pocket or ladies purse. George coined the word casecarets, the name under which the product would be widely advertised, and he originated the slogan. “They work while you sleep”. Another product for which Kramer had high hopes was No-To-Bac, a cure for the tobacco habit. George wrote a pamphlet containing testimonials about this remedy and arranged with his friend John T. McCutcheon, still a student at Purdue, to draw the cover design. It was a picture of a valiant Roman Warrior sinking a sword into a writhing monster, part sea serpent, and part alligator, labeled Nicotine. McCutuheons drew the picture while smoking Richmond Straight Cuts and fairly earned the five dollars he received. The picture was McCutuheon’s first published cartoon. Anyone who called at George ad’s office space could have detected cigarette smoke, for George used Sweet Corporals incessantly to keep his imagination stimulated. However, he had a clear conscience as he wrote his glowing copy about the cure, for he knew that the remedy would do all it had claimed, if directions were fallowed. The direction said “immediately discontinue the use of tobacco.” During most of his latter life, George did not smoke. He had a three week illness which left him without the desire to smoke! But he then became interested in chewing tobacco!

Date: 1/1/1900
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Record ID: 00003255
Type: Periodical
Source Archive: Hunter Family
Date Entered: 6/19/2013
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Entered By: WCHS

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