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Title: dlavia spring water first to be bottled in state
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Mudlavia springs water first to be bottled in state By Kathy matter In case you hadn’t noticed, water hasn’t been water for some time now. It’s not just something that comes out of a faucet when you turn a handle. Water now comes in aesthetically pleasing bottles. In grocery stores, it sits alongside pop and beer as another premium beverage. Mineral water. Sparkling water. Spring water. And consumers are drinking it up. Hands down, it’s the fastest growing beverage in terms of sales. For the past 10 years, sales have risen at a healthy clip of 13 percent a year, and all indications say that trend will continue. But good water—the kind people want to pay money for – is hard to find. It gushes out of the ground naturally through springs that once made Attica area and its posh spa, Hotel Mudlavia, known all over the Midwest. Tomorrow that water, bottled as Cameron Springs Natural Spring Water, goes on the market in central Indianan. It’s water from the same spring where humorist George Ade once drank. Where gangster Ale Capone once drank. Where songwriter Paul Dresser once drank. When Mudlavia was destroyed by fire in 1920, a grand era became nothing but memories, and the springs were pretty much forgotten too. Richard Quinn had never heard of Hotel Mudlavia, or its springs, until the Indianapolis executive with National Wine and Spirit seceded to tract down spring water source in Indiana so the company could offer locally bottled water for individual consumption and office water coolers. His quest had taken him all over Indiana testing and testing spring water—without success. Some spring water had bad test water, some were contaminated, some had so much building going on around them that it was only a matter of time before the water lost natural purity. Then, he got a tip about some springs owned by the Breymeyer Bothers near Attica in Fountain County. They pumped out 30 gallons of pure springs water a minute. Surrounded by 600 acres of pristine Indiana woodland, they had a natural buffer against pollution. And they were steeped in local history. “from a business standpoint,I was excited,” Quinn says. “we were just looking for water and we got water with history.” After negotiating a contract with the Breymeyers, the Cameron Springs Company was started as a division of National Wine and Spirits to bottle and market water. When it hits the grocery stores, liter bottles of Cameron Springs water will retail from 89 cents to $1.09, the 1.5-leiter from 99 cents to $1.19 and a four-pack of 12 ounce bottles $1.99 to $2.19. The name and logo reflect the history of the area. William and Matilda Cameron were the first to develop and market the springs and its reportedly therapeutic water in 1885. The logo shows the grand Hotel Mudlavia built in 1890. Although spring water in general has always been attributed with many health benefits, “most people realize those tales of curative powers are a myth,” Quinn says. Taste and purity are the big selling points. “ once people taste spring water they have a tendency to stay with it. They just like the taste,” he says. Cameron is the only company bottling Indianan spring water, although there are companies selling bottled water from Hoosier wells. To check water quality, each tanker load is tested as it is tested again when it arrives at the bottling works in Indianapolis. Checks also are made during the bottling process and at the ware house. During the bottling process the water is filtered and ozonated, a natural sanitizing process, but nothing is added to it. About the only thing consumers need to do, Quinn says, is keep it in the refrigerator. “It comes out of the spring at 50 degrees,” he says, “and that’s when it tastes the best

Date: 6/30/1991
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Author: Kathy Matter
Record ID: 00003287
Type: Manuscript
Source Archive: Hunter Family
Date Entered: 8/27/2013
Collection:
Entered By: WCHS

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